So basically they're trying to sell something by taking the piss of what the people watching it care about. I hope I'm not the only one who sees a problem with this.
The more I've been getting into marketing the more I've noticed KFC. No matter what they do, they seem to be advertising in the right areas in sometimes new and interesting areas like Guitar Hero but they just seem to go about it so poorly.
The only benefit of this advertising is that it draws attention so I suppose they could be basing their bets on people only remembering the food part on the screen and not that KFC have demeaned their heroes. This argument could exist due to the impulse nature of fast food purchase but the same result could have been achieved via other means.
3 comments:
Oh how I'd love to...Not sure they'd give me a job though if I'm all like 'You suck, give me power!'
Expecially with all the ezperience i don't have
Poor concept, poor brand association (elite sport and junk food) and poor execution.
This is the reason people hate marketers.
Well it worked for Manifest. =P
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