It is an odd convention because it is mostly advertising. There are a few traders, some competition booths but for the most part it's simply advertising.
The interesting thing is that most people who aren't dressed up pay $18 a day to basically be advertised to. 1000's a day come here to simply be advertized to. This is something that quite a few industries have, and it is an interesting avenue of advertising...advertising to those who are actually willing to pay to see what you have coming up. It's interesting looking at the world with a marketing brain, and who knows...in a few years I may be working in the marketing department of one of these places...here's hoping.
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