Those of you who have passed through QV recently may have noticed three little traffic light covered balls plastered everywhere. What they signify is a new health kick that QV and the city of Melbourne are participating in.The way it works is that the green light is obviously the healthy option, yellow is a little bit naughty and red shouldn't be consumed unless you wish to face the same demise as Elvis. Also via a stamp card eating 5 healthy products gets you entry into a prize draw.
What I like about this campaign is that it actually encourages good habits, is actually filling a void by providing an easy identification system and also seems relatively inexpensive. I hope these lovable little balls hang around past the promo period as I see them as a great competitive advantage.
6 comments:
Thought you might blog about it. ^_^
That's actually an effective idea... I wonder what colour sticker my favourite Japanese resto got...
@Lili: I told you I would...
@Amcam: Depending on the place it's actually rated by individual product so there's some good and some bad.
You didn't tell me you would blog about it. >_>
It's only the foodcourt, too, so the restaurants upstairs aren't included. That means Hanaichi isn't there if you were referring to that. (They closed Wagamama!)
Some of the places don't bother marking all their products though. I think it's a good idea, but it could have been done better, if QV had gotten the places to put more effort. I think the sushi place is getting the most profit out of it, though. They bothered to label ALL their products, and are the cheapest green-sticker foods in the foodcourt that I know of.(Can't be certain of this because some places only bothered labelling like 3 products).
@Lili: That obvious, huh?
@Lili: I told you when we were buying chicken meats when you noticed the brochure I took.
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