Tuesday, October 20, 2009

╠ Why there is no PSPhone ╣


One thing that I find more and more as I study the depths of marketing is that a lot of decisions that I originally thought as stupid now have grounded theory behind them.

A rumour or fan desire that I've been hearing for years is the PSPhone. A PSP that multi functions as a phone.

However there is a clear point as to why this won't work. Phone's life cycles are minimal. The iPhone is probably the longest living, where one model can hold strong for an entire year. Consoles are different, they have a lot longer life cycles.

The reason Consoles work is that they have a wide library of games that they build up over the years. Reduce that time frame and games are reduced. Once you reach that point what is the point of having a PSP? You ay as well just get a handheld computer for PC games.

The only way to conquer this is through digital distribution where everything is guaranteed to be forward compatible. An example of thisdone right is the iPhone. The PSP is clearly trying to catch onto this with the PSP Go. However belief in the success of it is near rock bottom.

Some markets are mearly not meant to have crossover. Add too many things to your phone and all of a sudden you face other problems like battery life as well.

So to all my gamer readers out there, I hopethis stops you holding your breath for the PSPhone.

2 comments:

Mark said...
This comment has been removed by the author.
Mark said...

whoops, my bad..

again, because it takes too long..

post on my blog