Wednesday, October 28, 2009
╠ Hypocrisy has a place in the market ╣
One man. One mission. To get a Windows 7 Whopper. Over in Japan to celebrate the release of Winodws 7, Burger King (Who we in Australia all know as Hungry Jacks) has created the Windows 7 Whopper. 7 Beef patties for the low cost of 777 yen.
I find it amusing how Hungry Jacks can get away with this, however McDonald's as the market leader is slammed heavily for being the case of obesity. As the biggest they are the easiest target. McDonald's has to adapt to the demands of the ethics spouting consumers who believe they are the evil of the world.
The thing I find even more amusing is that McDonald's facing these concerns and adapting their menu to the complaining consumers desires hasn't hurt them. If anything it has made them a stronger market leader. In normal circumstances you would think that putting limitations onto a player in a market compared to its competitors, would disadvantage it until it loses it's competitive edge.
So in this case acting ethically was the more beneficial option. Though this raises the question why if healthy is competitive, such a burger would exist as the Windows 7 Whopper.
The idea of ethical actions leading to benefits for a company is known as the Business Case for CSR. CHeck it out if you want to find more about the ethical side of corporations.