Thursday, October 8, 2009

╠ Bing It! ╣

When thinking about how to describe Bing I think the best description is that Bing is the younger brother of someone who turned crazy and went on a massive killing spree. Everyone knows he's there and will look at him, but nobody wants to play with him. Thus he becomes and outsider and all the other kids start to make fun of him.

The reason I say this is that I was recently at a Windows 7 training presented by Dell and Bing came up. Now just to set the scene, any Microsoft rep or employee using google is meant to receive a death glare. During setup I noticed the rep open google and then suddenly switch over, realizing his folly. Further more during the demonstration when showing off Windows 7 features, Google was shown as a frequently visited page. It showed Bing as weak, but to make up for it the rep answered all difficult questions with 'Bing it'. It almost seemed like an insult, but it's a good shutdown. Google it has too many syllables, Bing it sounds almost insulting.

Bing's placement in the industry itself makes it even more of a joke. Straight after this demonstration there was a Mac rep who used the same comeback. Whilst Mac itself is smart enough to not take on google for a search engine, 'Bing it' is still more of an insult than an actual proposition that it worked, despite the fact they were promoting a competitors product.

What I find as an interesting point is that will this catch on as a meme. Following on that, if it does how will Microsoft react?

Any further questions? Bing it!

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