╠ Maccas to the Rescue ╣

Two nights ago I was asleep and woke up in the middle of the night just before there was a power outage. I noticed this because not only did the music stop but the low hum as well as a bunch of lights turned out. It was a rare experience for me. No sound, no light. It was so odd that I couldn't get back to sleep until it turned back on. However the experience was so odd that it was burnt in my mind the turn off and back on time.

This demonstrates my dependence on technology. Now the root of all this of course is the internet as I spend my life basically connected. If I don't check my emails every hour or two then something weird is happening. Now the reason I'm saying all this is because in the power outage the router got damaged and is now unable to connect.

Hearing that McDonald's has free internet I thought I'd check it out and here I am quite happy with the experience. You only get 50mb per session so there's no real chance for foul play, but plenty for me to get my fix.

I didn't realize how effective it would be though. Not only do I feel more positive about McDonald's but beyond that I actually feel hungry...hungry for Mcdonalds. Which I would go and fulfill however the line is nearly to the door. I'm sure it would be even stronger were I not next to a bin. At one point someone sat down with their bag full of goodness and I had to take a second and third glance at the line.

Cross this with Nathan Bush's view on wifi as a marketing tool and I think Wi-Fi is really underutilized as a marketing tool.

Now excuse me as I go and sing break up songs about the Internet and I. Goodbye my lover, goodbye my friend...