Recently I invested in the PS3's latest game to receive Sony's seal of approval through ridiculous amounts of advertising support, inFAMOUS.The main feature of the game is the choice between good and evil. Personally I'm too much of a fan of damsel's in distress and the like so I can't run past any needy individual without stopping. However for some this would obviously be a little easier. I think this quote from the game rings true.
Any man can handle adversity. If you want to test his character, give him power. - Abraham Lincoln
Marketers in particular are not immune to this. We receive great power when put in control of brands or asked the tough questions. It can easily go to our heads, and specially with noone looking over us it can be dangerous. As the slogan goes, 'Being a hero is optional!'
