Now I've seen a lot of iPod docks that have i[letter][number] so I don't believe this one is on purpose, or at least the rest of the packaging showed no link to encouraging hatred. In fact I'd go so far to say that if on purpose it directly conflicted with the offer messages of the packaging.
When it comes to technology a lot of users will understand the concept of using numbers instead of actual letters, and the prospect of hate is something that would probably be turned away from by mid to older aged users, aka those with the most disposable income usually. When there are so many ways for a product to go wrong you think you would at least try to make the product code a non-deterant.
Then again I could be completely wrong and it could be on purpose in order to trick people like me into promoting it...oh the beauty of marketing. Thoughts?
