I recently saw the freeview advert on the TV and thought '15 channels, wow that's like awesome'. Then I went to the website and saw that the 15 channels were actually just the ones pictured on the left.3 Channel 7 Clones
3 Channel 9 Clones
2 Channel 10 Clones
3 ABC Clones
3 SBS Clones
& 1 One Film Channel
So from what I considered to be meaning there would be 10 new channels there is about 1. I personally was greatly disappointed. It's no secret that the government wants Australia to adopt digital TV as much as possible but I think this is really just trying to make the whole thing look shinier than it really is.
As marketers this is technically what we're meant to do, but I believe there are ethical lines we should keep to in order to make sure consumers can trust advertising and I believe claiming a channel and it's SD and HD counterparts counts as 3 channels crosses that line.
This may just be me taking more interest than the average consumer since I have to sell this stuff but what are all your personal opinions. Do you consider this lineup worthy of being called 15 channels?
