tag:blogger.com,1999:blog-1999115473222050072.post2604642917685128060..comments2023-04-10T19:25:59.747+10:00Comments on Gruen Transfer: ╠ Brand's aren't forever ╣Tanniehttp://www.blogger.com/profile/04310628056570520730noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-1999115473222050072.post-24338164948093306862009-05-10T09:39:00.000+10:002009-05-10T09:39:00.000+10:00I don't think your view of coke would really be tr...I don't think your view of coke would really be true. If they didn't invest in advertising there is no way they would be the market leader ten years down the track.<br /><br />I'm doing a case analysis at Uni for Snapple which is a US drink. They screwed up their advertising plan over a period of 2 - 3 years, like not just didn't advertise but just advertised at the wrong time. Their company value dropped for 1.7m to 300,000.<br /><br />If coke didn't advertise pepsi would have free run and all of a sudden Pepsi would pick up as the better and cooler drink.Tanniehttps://www.blogger.com/profile/04310628056570520730noreply@blogger.comtag:blogger.com,1999:blog-1999115473222050072.post-4756056346207627932009-05-10T02:28:00.000+10:002009-05-10T02:28:00.000+10:00I remember them all too, but again, I am a film st...I remember them all too, but again, I am a film student so I have a high interest in this area.<br />Also a thing to consider, I think if cocacola did no advertising at all for 10 years, a lot of people would still drink coke, the number would definitely decrease, but I would imagine it would still be the market leader in soft drinks.<br />I understand were you are coming from, I've considered the fact that movies are forgotten fairly easily, I see DVD's come in to Target that were released in 2003 that I had totally forgotten about, even if I thought it was a good film. I just think that using movies as an example here isn't the best because film is a constantly fluctuating medium. The themes change due to society's values at the time, they are a product and not a brand. Movie Brands are companies like Disney, Universal, Warner Brothers, Dreamworks, Paramount and these companies have all been around for decades. Sure, their products might come and go, coke tries out new coke products all the time, diet coke with lime, a range of different fanta flavors, most of these have been forgotten too, but the company still exists.<br />So my point it, whilst a film might appear to be a brand and involve a marketing campaign, it is just a product of a film company.Jono Sumnerhttps://www.blogger.com/profile/04297990731298263698noreply@blogger.comtag:blogger.com,1999:blog-1999115473222050072.post-4660053970192702722009-05-09T08:31:00.000+10:002009-05-09T08:31:00.000+10:00Well thanks for being the hole in my theory ;_;
I...Well thanks for being the hole in my theory ;_;<br /><br />In this case I think I'll just count you as a special caseTanniehttps://www.blogger.com/profile/04310628056570520730noreply@blogger.comtag:blogger.com,1999:blog-1999115473222050072.post-12947009442443206932009-05-09T00:10:00.000+10:002009-05-09T00:10:00.000+10:00I remember them all. ;_;
(Or at least the ones th...I remember them all. ;_;<br /><br />(Or at least the ones that had caught my attention/I had watched an advert for, considering I don't receive much advertising due to a lack of TV viewing and such.)<br /><br />Might also be because I tend to be late into the movies as I'm not a fan of sitting in cinemas (I think it's to do with my back) watching movies. I much prefer DVD at home. ^_^; So if I see a good ad for a movie on TV (Not that I watch that often) then I usually remember it right up until I buy the DVD months later, and watch it.Lilinoreply@blogger.comtag:blogger.com,1999:blog-1999115473222050072.post-79842876688184941022009-05-08T22:03:00.001+10:002009-05-08T22:03:00.001+10:00This comment has been removed by the author.Tanniehttps://www.blogger.com/profile/04310628056570520730noreply@blogger.comtag:blogger.com,1999:blog-1999115473222050072.post-65347840183738046942009-05-08T22:03:00.000+10:002009-05-08T22:03:00.000+10:00My point wasn't that they should advertise more, j...My point wasn't that they should advertise more, just how easily we forget brands. There's nothing wrong at advertising at the best times. Movies were just the example.<br /><br />I mean if you trade the movie with a normal brand I think it would be scary as that brand manager to know that your brand could be forgotten so easily.Tanniehttps://www.blogger.com/profile/04310628056570520730noreply@blogger.comtag:blogger.com,1999:blog-1999115473222050072.post-58145863087008240372009-05-08T18:47:00.000+10:002009-05-08T18:47:00.000+10:00Well yes, but there is a lot of in store advertisi...Well yes, but there is a lot of in store advertising at Target at the moment for Yes Man and Marley & Me (because it was just released on DVD last week) you can't expect them to keep pushing advertising money at it forever, they advertise where it is most relevant. I'm pretty sure Video Ezy or Blockbuster have plenty of ads around for them too.<br />But there are always new films coming out, replacing the old ones in cinemas, in new release stands. The only way to make a film stand out is to have a large point of difference, be very original. Like Star Ways, Lord of the Rings, Pulp Fiction, Sin City. All these have very original ideas, stories and or structures.Jono Sumnerhttps://www.blogger.com/profile/04297990731298263698noreply@blogger.com